Guides

Practical how-tos for research that produces honest, usable answers.

• Method / 16 Jul 2026 / 7 min read

  How to Run Unmoderated User Testing: A Practical Guide

  Unmoderated testing means the tasks must stand on their own. How to write them, when it wins, how many participants, and where an AI moderator fits.

• Strategy / 16 Jul 2026 / 6 min read

  Unmoderated vs Moderated User Testing: When Each Wins

  Unmoderated testing buys scale and speed; moderated buys the follow-up question and depth. A side-by-side comparison and a two-question rule for choosing.

• Method / 16 Jul 2026 / 6 min read

  How to Write a Screener Survey for User Research Studies

  A good screener finds your users without telling them which answer gets them in. Behavioural questions, realistic distractors, and a worked rewrite.

• Method / 16 Jul 2026 / 6 min read

  What Is Saturation in Qualitative Research? A Guide

  Saturation is the point where new interviews stop teaching you anything. What it means, why you cannot predict it, and how to run a study toward it.

• Method / 15 Jul 2026 / 7 min read

  How to Recruit Users for Testing: A Practical Guide

  Define representative users, write a screener that cannot be gamed, choose a recruiting source, and buffer for the 11% no-show rate. A practical guide.

• Method / 08 Jul 2026 / 6 min read

  How to write a discussion guide that gets honest answers

  A discussion guide sets up a conversation that can surprise you. Seven principles that separate guides producing honest, usable answers from guides producing noise.