Guides

Practical how-tos for research that produces honest, usable answers.

• Method / 16 Jul 2026 / 7 min read

  How to Run Unmoderated User Testing: A Practical Guide

  Unmoderated testing means the tasks must stand on their own. How to write them, when it wins, how many participants, and where an AI moderator fits.

• Method / 15 Jul 2026 / 7 min read

  How to Recruit Users for Testing: A Practical Guide

  Define representative users, write a screener that cannot be gamed, choose a recruiting source, and buffer for the 11% no-show rate. A practical guide.

• Method / 08 Jul 2026 / 6 min read

  How to write a discussion guide that gets honest answers

  A discussion guide sets up a conversation that can surprise you. Seven principles that separate guides producing honest, usable answers from guides producing noise.