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Take the interview.
Then grade the moderator.
This is a two-minute scripted simulation of a GhostClick interview about how product teams learn from users. Answer by typing or by voice, and hear the real moderator voice. Everything runs in your browser; nothing you say is stored or sent anywhere.
In the real product the moderator is generative, not scripted: it probes your actual answers, in seven languages, by voice or text.
How product teams learn from users
AI moderator
Thanks for stepping into the participant seat. This short interview is about how your team learns from its users. To start: in a sentence or two, what does your team build?
Runs in your browser. Answers never leave this page.
Switch seats. This is what the researcher gets.
The interview you just took, run across twelve participants of a sample study, produces this: per-session summaries, themes with the evidence behind them, and recommendations scored by return and effort. No tagging spreadsheets, no transcript archaeology.
Participants interviewed
12
Calendars coordinated
0
Researcher hours in interviews
0
Study cost, all in
£280
Session summary · P07
mixedP07 leads product at a B2B data tool. Feedback reaches the team mainly through account managers, and formal research lands after decisions are made. They described one launch where findings arrived a week post-lock and changed nothing. Strong appetite for faster evidence; deep scepticism that recruiting can ever be quick.
One of these per participant, generated as each interview completes.
Cross-participant themes
Feedback arrives too late to change decisions
9 of 12“By the time the research readout happened, the roadmap was already locked. We nodded at the findings and shipped what we had planned anyway.”P07
What users said gets filtered through sales and support
7 of 12“I hear about users from an account manager who heard it from a customer success note. By the third retelling it supports whatever the teller wanted to build.”P02
Research is the first thing cut when deadlines compress
8 of 12“Recruiting alone takes two weeks. When the sprint slips, the interviews are what we drop, because they are the only thing on the plan without a hard dependency.”P11
Confidence settles debates that data should settle
6 of 12“Whoever argues longest wins. Nobody in the room has talked to a user this quarter, so there is nothing to argue with except louder opinions.”P05
Recommendations, scored by return and effort
Interview five recently churned users before the next roadmap locks
Themes 1 and 3: decisions are outrunning the evidence that should shape them.
ROI 9 · effort 3
Replace the quarterly survey with a monthly async interview round
Theme 3: recruiting overhead, not appetite, is what cancels research.
ROI 7 · effort 4
Pipe raw participant quotes into the roadmap doc, not summaries of summaries
Theme 2: each retelling bends the evidence toward the reteller.
ROI 6 · effort 2
Five studies you could launch today.
Every account starts with these discussion guides, complete with follow-up strategy and quality bars for the moderator. Pick one, swap in your product, attach it to a study. The writing is already done.
Discovery
Product discovery interview
Understand the problem before building the solution: recent episodes, current workarounds, and what solving it is actually worth.
3 sections · 6 questions · ~15 min
Usability
Usability test debrief
Run immediately after an unmoderated task to turn observed behaviour into explained behaviour: expectations versus reality at every point of friction.
3 sections · 6 questions · ~10 min
Onboarding
Onboarding and first-run experience
Find where new users get lost and when they first feel value.
3 sections · 6 questions · ~12 min
Churn
Churn exit interview
Learn why people actually left, past the polite answer.
3 sections · 6 questions · ~10 min
Pricing
Pricing and willingness to pay
Find what the value is worth and where the price feels wrong, using episode questions and Van Westendorp style anchors adapted for conversation.
3 sections · 8 questions · ~12 min
Or write your own. Templates are fully editable: sections, questions, follow-up intent, tone, and the moderator voice.
Run this for real.
A study costs £100 plus £15 per interview, so the twelve-participant run you just previewed is £280 all in. No platform fee, no annual license. GhostClick is launching soon: register your interest and we will let you know the moment it is ready.